Carol Schroeder shares this neat collaborative marketing program her community is doing: they're all accepting the same gift card. Cool idea!
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Carol's post: If you are looking for a new way to promote your town, shopping district or mall as a shopping destination, a shared gift card may be a good option. We’ve recently created one to help Monroe Street, the part of Madison, WI where our shop is located, survive a year of roadwork. And we sold an impressive $7,500 worth of cards...
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